Mid South Departments

MARKETING

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MISSION

The Mission of the New Business Development and Marketing Department of Mid South Rehab Services is to market all extensive services offered by Mid South Rehab to prospective customers while also pursuing active involvement in community events and securing new business partnerships.

 

Our Marketing Department is managed by Lee Catherine Collins and Mark Buckley along with our RCD’s, DOR’s and many therapists who are always willing to help in the communities we are involved in.  Marketing might as well be called selling; because what we do on a daily basis is “sell” your facility and Mid South to doctors, nurses, and those who work in and out of the healthcare field.

 

On a typical day we might be in Magee, Rolling Fork, and Columbus or at the office preparing things for the following visits the next day or throughout the year. In other words, marketing encompasses the whole state of Mississippi including our location in Alabama. Marketing is crucial to Mid South Rehab because it puts a name to a face and lets the said doctors, nurses, and case managers meet us.  Along with meeting them, we get to explain what separates your facility and Mid South Rehab from the competition.

 

As the great author Willie Morris said, “Mississippi is different. When two people from different towns meet, one of the first things they ask each other is, 'Where you from?' And then, do you know so-and-so?'  People seem to know where the little towns are all over the state. They know what roads to take to get there, how far it is and the major families in town.” Quotes like that is what makes this job of marketing unique and fun with Mid South.  You can normally make a connection with someone who knows a doctor, knows a certain nurse or knows a specific case manager to call on and ones not to call on.

 

In today’s competitive environment, marketing the services of your Therapy Department is vital.  Your partnership with Mid South Rehab Therapy is the “step in the right direction” in setting the Facility’s Therapy Program apart from your competition.

 

If you need any assistance or have any ideas for new ways to market Mid South please contact Lee Catherine Collins or Mark Buckley.

Lee Catherine Collins

Marketing, Graphic Design, and Social Media

After graduating from The University of Mississippi in May of 2019 with a Bachelor's degree in Integrated Marketing Communications with a minor in Business Administration and a specialization in Magazine Journalism, Lee Catherine joined the Mid South team. As a marketing associate, she handles all online and print communication. From promotional materials to advertising, Lee Catherine designs all things print and digital. In addition to operating social media and our website, Lee Catherine designs all print materials our strategic partner facilities use. Lee Catherine also writes, designs, and produces our bi-annual company newsletter. 

If you have questions about any of Mid South's marketing, feel free to email lcollins@midsouthrehab.com. 

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